Pull Back the Curtain on How Business Technology Gets Bought & Sold

Hosted by Keith Daser, Sell Me This Podcast is a show about the people, conversations, and decisions behind enterprise sales and procurement.

From corporate buyers to tech sellers and curious founders, each episode shares honest stories, smart strategies, and practical tips you can use.

Whether you’re trying to close a big deal or make a smart tech investment, you’ll walk away with insights that make the whole process a little less complicated and a lot more human.


Turning Frustration into Growth &

Leading with Outcomes

With Matthew Nielsen, Founder and CEO of Ethicrithm

Whether you're scaling a tech company, managing client expectations, or exploring how AI fits into your strategy, this episode is packed with insight and real-world experience.

Leading with Trust and

Selling Cybersecurity

With Scott Coleman, Enterprise Account Executive at Arctic Wolf

Dive into the evolving landscape of modern cybersecurity and what executive leaders need to understand but often miss., why empathy matters more than ever, and how likability, preparation, and consistency are the real differentiators in enterprise sales.

Pushing Innovation and

Building Ecosystems

With Lindsay Smylie, Director at Plug and Play Alberta

This episode also dives into Calgary’s emergence as a leading innovation hub, why failing fast is a vital leadership trait, and how corporations and startups can drive real progress by working together.


MSP Performance Management

With Todd Kane, President of Evolved Management Consulting

Dive into the transition from reactive firefighting to proactive service delivery, and the growing pains that come with hiring, delegating, and defining leadership roles.

MSP & Partner Performance

With Dustin Cassar, Chief Technology Officer of SiteTechnology

On this episode of the Sell Me This Podcast, host Keith Daser is joined by Dustin Cassar to break down MSPs, what they are, how they are more than just IT, and partner selection.

The Bitcoin Revolution

With Koleya Karringten, Executive Director of Blockchain Consortum

In this riveting conversation, blockchain advocate and entrepreneur Koleya pulls back the curtain on how this revolutionary technology is reshaping our financial future.


Maximizing ServiceNowSuccess

With Jeff Vosburgh, Chief Business Development Officer of Dyna Software Inc.

Unlock the secrets behind maximizing your ServiceNow investments with insights from Jeff Vosburgh, a crucial player in the ServiceNow landscape and leader at Dyna Software.

Bridging Tech and Entrepreneurship

With Paisley Churchill, Founder and CEO of The Tech Translator

Ever wondered how to bridge the gap between the fast-paced world of technology and the entrepreneurial spirit? Paisley, the visionary behind Tech Translator, joins us to unravel this puzzle.

Cultivating Success Through Consultative Selling

With Robbie Butchart, Co-founder of LaunchCode

Unlock the secrets of transitioning from a commodity-based sales approach to a consultative, solution-driven strategy with our special guest, Robbie, co-founder of LaunchCode.


Connecting Cashflow & SaaS Platforms

With Blaine Bertsch, Co-founder of Dryrun Financial Modeling Software

Blaine shares his remarkable journey from a designer facing the financial challenges of the 2008 crisis to an entrepreneur revolutionizing cash flow management.

Balancing Risk & Innovation

With Alex Dow, Co-Founder and Managing Director of Innovation of Mirai Security

In this episode, Alex Dow, our distinguished guest, takes you on a fascinating journey from his teenage years inspired by the film "Hackers" to his influential role as Chief Innovation Officer.

Building Trust in Recruitment

With Lawrence Lara, Director of Recruitment Consulting, and Al Bassiri, Director of Talent Strategy, at Hammehr Talent Consultants

Discover how data-driven recruitment is not just a buzzword but a transformative force shaping candidate experiences and retention rates.


The Power of Strong Security Partnerships

With James Bracken, Territory Account Manager at ESET

Ever wondered what it takes to protect your business from the lurking threats of the digital world? Join us as cybersecurity expert James Bracken, representing ESET in Western Canada, spills the beans on his journey from the sizzling kitchens of Ontario to the high-stakes world of cybersecurity.


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